With the decline of the major broadcast networks, the balkanization of the cable channel landscape, and the growing legions of cord-cutting consumers, many brands are finding it increasingly difficult to reach their target markets — in particular, the elusive 18-to-34 consumer. It is little wonder, then, that many organizations are exploring gaming as a channel for advertising and sponsorship.
The world’s most important players in advertising have peered into the future – and decided to change what they see there.
Does your company have a culture department, where the goal is to plug into the diverse communities the brands serve? Twitter’s God-is Rivera thinks you should.
Gaming and e-Sports are a big market, getting bigger, and attracting consumers difficult to reach any other way.
Tom Coburn, CEO of data and insights startup Jebbit, is used to getting a lot of attention. He’s already been named to Forbes “30 Under 30” and Boston’s “25 Under 25.” And after listening to him for a few minutes, you’ll understand why.
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