Editor's Note

A World Without Ads (as we know them) 

Winning in Gaming and E-sports

With the decline of the major broadcast networks, the balkanization of the cable channel landscape, and the growing legions of cord-cutting consumers, many brands are finding it increasingly difficult to reach their target markets — in particular, the elusive 18-to-34 consumer. It is little wonder, then, that many organizations are exploring gaming as a channel for advertising and sponsorship.

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The Startup Mantra: Just Ask

Tom Coburn, CEO of data and insights startup Jebbit, is used to getting a lot of attention. He’s already been named to Forbes “30 Under 30” and Boston’s “25 Under 25.” And after listening to him for a few minutes, you’ll understand why.

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